Promo Producer - US Market (English/Hindi)

About the role

We’re looking for a high-intent, extremely versatile Promo Producer to create and scale performance-driven content for the US market. Pro members see the company and apply now. It opens to everyone on October 25.

What you'll do

• We’re looking for someone who can combine storytelling, marketing, data, audience understanding and creative instinct to figure out what makes people stop, watch and convert.
• Understanding of microdramas / short-form drama is a must. This is a fast-paced startup, and there will be limited time for learning the fundamentals from scratch.
• What we care about the most: how you think, your creative taste, your range, your ownership and your ability to figure shit out.
• Create high-performing video promos for microdramas across formats.
• Write promo scripts, hooks, supers and VO that make the story immediately irresistible.
• Watch full shows/episodes and identify the strongest stories, scenes, characters, conflicts, reveals and emotional triggers to build promos around.
• Turn a show's core selling point into laser-sharp messaging designed to stop the scroll and drive viewing/install.
• Work closely with editors to translate creative concepts and scripts into strong final videos.

What they're looking for

• 2, 5 years of experience across media, entertainment, marketing, content, social, post-production, advertising, microdrama or related fields.
• Has an extremely strong sense of pacing and purpose, if even one second of a promo isn’t moving the story forward, it doesn’t belong there.
• Strong understanding of how audiences work, and the ability to identify what will resonate with very different types of viewers.
• Strong comfort with numbers, performance metrics and Meta dashboards.
• Ability to combine data + creativity to make better creative decisions.
• Strong written and spoken English.
• Strong leadership, ownership and problem-solving ability.
• Extremely results-biased. We talk less and do more.