Promo Lead

About the role

Pocket FM is seeking a Creative Director to join our Japan Marketing team in a fully remote role based in Japan.

What you'll do

• Lead the creative vision and storytelling strategy for user acquisition campaigns across the Japanese market.
• Write, shape, and direct long-form promotional content ranging from 30, 50 minutes, applying screenwriting principles including character development, pacing, emotional escalation, dialogue, and cliffhangers.
• Develop compelling concepts, scripts, messaging, and creative frameworks that capture attention and drive audience engagement.
• Build testing roadmaps exploring new hooks, openings, characters, story structures, emotional beats, cliffhangers, and creative concepts to continuously improve campaign performance.
• Adapt and localize successful global campaigns while ensuring they feel culturally authentic and emotionally resonant for Japanese audiences.
• Oversee the end-to-end creative localization process, including copy adaptation, dubbing, editing, creative review, and final asset delivery.
• Establish and maintain exceptional creative standards across storytelling, writing quality, pacing, visual execution, and technical production.
• Lead, mentor, and inspire a team of promo writers, video editors, and creative collaborators to consistently deliver outstanding work.

What they're looking for

• Professional screenwriting experience for television, film, anime, audio fiction, serialized fiction, or other long-form narrative entertainment is required.
• Professional fluency in both Japanese and English, with the ability to collaborate across international teams while creating native-quality creative for Japanese audiences.
• Exceptional storytelling, writing, and conceptual thinking skills with the ability to develop emotionally engaging, performance-driven creative.
• Demonstrated ability to develop compelling long-form narratives with strong openings, character-driven storytelling, emotional progression, conflict escalation, and satisfying narrative payoffs.
• Experience as a Creative Director, Associate Creative Director, Senior Copywriter, Screenwriter, Advertising Creative, Content Creative, or similar creative leadership role.
• Experience leading writers, editors, creative studios, or multidisciplinary creative teams.
• Strong understanding of digital advertising, creative testing, and user acquisition marketing.
• Experience writing or directing promotional content across video, social media, digital advertising, television, film, gaming, publishing, or entertainment.

About Pocket FM

Pocket FM

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