Creative Strategist (Ads)

About the role

We're hiring a Creative Strategist to own performance creative across our paid channels. This is a high-impact, high-ownership role on a small team moving fast, you'll work directly with the CEO and shape the creative engine that drives our growth.

What you'll do

• You'll work closely with creators, performance marketers, and editors to build a repeatable, high-velocity creative engine. The work you lead will have a direct impact on customer acquisition and CAC efficiency.
• Own creative strategy and testing across Meta, TikTok, YouTube, and emerging channels, full funnel, all formats, 250+ ads per week
• Write high-converting scripts, hooks, and copy at volume, for paid ads, organic content, and everything in between
• Analyze performance, identify winners fast, and iterate, turning data into better concepts, angles, and creative bets
• Build and run structured testing frameworks: hooks, formats, audiences, offers
• Source, brief, and manage UGC creators, video editors, and agency partners
• Work directly with editors to produce ad creative

What they're looking for

• 3, 6+ years in performance marketing, paid social, or growth creative
• You're a strong writer, hooks, scripts, ad copy, and you can do it at volume without losing quality
• Sharp creative instincts backed by data fluency: you know your CAC, CVR, CPA, hook rate, and hold rate, and you know why a winning ad wins
• Experience building and running structured creative testing strategies across channels
• Proven ability to generate high-volume, scalable creative concepts that actually perform
• Experience sourcing and managing UGC creators and creative partners
• Bonus: experience in streaming, entertainment, or consumer subscription
• 🤝 Details

About TrueShort

TrueShort

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