Product Manager - Engagement

About the role

Kuku is India's one of the largest content platforms. This role owns the Engagement charter at Kuku, the cross-functional function responsible for how often people come back, how deep they go, and how the product turns a first listen into a daily habit.

What you'll do

• Own the engagement roadmap end to end, set the direction for the POD, decide what gets built, and drive it from idea to launch to iteration.
• Run the POD's day-to-day: define and prioritise the backlog, keep engineering and design unblocked, and make the calls that keep the squad moving.
• Own engagement and retention metrics for the POD, and be accountable for the number, not just the shipping.
• Do the user analysis yourself, cohort, funnel, and retention analysis to understand where people drop off and why they come back.
• Combine quantitative data with qualitative research (user interviews, session reviews, feedback) to build a real picture of listener behaviour.
• Turn insight into a clear, prioritised view of what to build next.
• Plan new features from problem to spec, define the opportunity, size it, write crisp requirements, and align the POD around them.
• Vibe code your ideas. Use AI-assisted coding and prototyping tools to build quick, working prototypes and clickable demos, so ideas get validated with real interaction before they hit the roadmap.

What they're looking for

• 3, 6 years in product management, ideally on consumer products at real scale.
• Genuinely data-driven, comfortable with product analytics, cohort and funnel analysis, and pulling your own numbers (SQL or tools like Amplitude / Mixpanel).
• Strong user-research instinct, you talk to users and let evidence, not opinion, drive the roadmap.
• Vibe coding ability, you can use AI coding tools (e.g. Claude, Cursor, v0, or similar) to build prototypes and validate ideas hands-on, without waiting on engineering.
• A track record of planning and shipping features that measurably improved engagement or retention.
• Clear thinking and clear communication, you can turn ambiguity into a plan the POD can execute.

Nice to have

• Experience specifically on engagement, retention, growth, or habit-formation problems.
• Experience with subscription, content, audio, or OTT products.
• Familiarity with experimentation frameworks and A/B testing at scale.
• Comfort working across the funnel, onboarding, activation, and re-engagement.
• Prototyping / Vibe coding: Claude, Cursor, v0, Figma
• Experimentation: A/B testing and feature-flag tooling

About Kuku (Kuku TV)