Senior Manager, Creator Audience Growth

About the role

Tubi is hiring a Senior Manager, Creator Audience Growth to bring creators' existing fans over to Tubi when they release long-form shows on the platform, and to grow new audiences for those titles across Tubi's 110 million monthly viewers.

What you'll do

• This is a hybrid role based out of Tubi's Los Angeles or New York City office.
• Lead go-to-market strategy for Tubi’s exclusive Creator titles, developing audience-first marketing plans that prioritize creator fanbase activation, cross-platform audience conversion and new viewer acquisition.
• Build differentiated launch strategies based on title opportunity, identifying where bespoke campaigns can have the greatest impact and where repeatable approaches can drive greater efficiency across the slate.
• Audience Portability: Lead strategies in partnership with creators, leveraging their existing fanbases, communities and native platforms to drive awareness, engagement and viewer conversion to Tubi.
• Own marketing strategy from planning through post-launch, bringing together cross-functional partners around clear objectives, roles, timelines and measures of success.
• Lead performance analysis across campaigns and titles, connecting marketing activity to title-level outcomes and identifying the drivers behind over- and under-performance.
• Design and champion experimentation, partnering with Analytics, Growth and channel teams to test new tactics and continually optimize the marketing toolkit for Creators.
• Develop a portfolio-level view of performance across priority verticals, looking beyond individual launches to identify patterns across titles, audiences, fandoms, creators, creative approaches and channels.

What they're looking for

• 8+ years of experience in audience growth, creator marketing, digital marketing or content marketing, with demonstrated experience developing strategies that drive audience acquisition and cross-platform conversion.
• Strong understanding of content marketing and audience development, with the ability to translate a creator’s vision into a clear consumer proposition and marketing strategy.
• Experience working with creators to activate their existing fanbases and drive measurable audience growth including converting audiences from creators’ native platform to new platforms, products, content destinations and/or live events. Demonstrated strength in performance analysis and measurement, with the ability to move from campaign data to actionable marketing recommendations.
• Experience developing experimentation frameworks and learning agendas that ask new questions and help us improve marketing effectiveness over time.
• Ability to work across creative, analytical and operational disciplines and bring multiple teams together around a shared strategy.
• Excellent communication skills, including the ability to turn complex performance findings into clear recommendations for senior stakeholders.
• Comfortable operating in a fast-moving environment with a growing slate, evolving processes and significant opportunity to build new ways of working.
• A genuine curiosity about creators, fandoms, entertainment and how culture moves across platforms.

About Tubi (Fox)