Staff / Principal Product Manager, Marketing Technology (MarTech)

About the role

Ali, our founder and CEO, sets company priorities. You own the ideas. You will spend part of every day researching competitors, the industry and our users to generate new feature ideas, and you will keep a live Top 3 list of the highest-impact ideas for your area, a new idea only enters by beating one already on it.

What you'll do

• Own the strategy, roadmap, and delivery for Inkitt’s marketing-technology and measurement ecosystem, the tooling, data, and signal infrastructure that powers paid user acquisition across Galatea, CandyJar, and...
• Own mobile attribution and measurement end-to-end (MMP, SKAdNetwork/AEM, Conversions API): ensure clean, trustworthy signal flows to Meta, TikTok, and other channels, and continuously improve signal quality to drive...
• Build the measurement and experimentation backbone, incrementality/true-lift testing, event pipelines, audience and segmentation infrastructure, and the dashboards and observability the Growth team runs on
• Own the martech stack and integrations (attribution, CDP/event pipeline, campaign & lifecycle platforms, ad-platform APIs): build-vs-buy decisions, vendor selection, and the governance, QA, and release process that...
• Sit embedded with User Acquisition and Growth first, and with Lifecycle/CRM, Analytics and Engineering alongside them, translate their needs into a martech roadmap and ship the tooling that compounds performance over...
• Drive features and tooling through the entire product lifecycle: ideation, specification, development, release, analysis, and iteration
• Establish data quality, privacy-by-design, and observability so the business can trust its numbers and move fast
• Communicate your experiment roadmap, hypotheses, and results to team members and leadership; educate and influence cross-functional stakeholders to secure buy-in

What they're looking for

• 6+ years of professional experience (we measure years on the job, not years holding a “product manager” title) in a fast-growing B2C consumer tech company, with mobile app experience
• Deep expertise in marketing technology and measurement : mobile attribution (AppsFlyer / Adjust / Branch), SKAdNetwork/AEM and Conversions API/CAPI, event pipelines/CDP, and performance measurement and incrementality
• Proven track record building measurement, experimentation, and martech tooling that made paid acquisition materially more efficient
• Exceptional analytical skills where you can quantify both qualitative and quantitative data to make product and strategic decisions, i.e. Advanced SQL skills
• Strong technical fluency, able to partner deeply with engineering on data pipelines, integrations, and tooling (hands-on data-engineering background a plus)
• Deep experience partnering with paid-UA teams ; familiarity with paid-social, paid-search, and DSP/programmatic measurement. Lifecycle/CRM exposure is useful but secondary
• Self starter that can deliver results with limited supervision and thrives in a fast-paced, experimentation-driven environment
• Willing to roll up your sleeves to go above and beyond to make things successful, with a builder mentality and ownership mindset

About CandyJar (Inkitt)

CandyJar (Inkitt)

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