Vertical drama news
Micro drama and vertical series stories, picked from the trades and beyond. New stories every morning, older days below.
Each story opens on the outlet that reported it.
Wednesday, Oct 14
Banana Republic Debuts First Scripted Microseries, an Office Comedy Starring Jack Innanen (Exclusive) (opens The Hollywood Reporter in a new tab)
TikTok Inks Second Major Microdrama Deal, Partners With Made By Us Studios (opens The Hollywood Reporter in a new tab)
Urban One Lines Up ‘Foul Play’ And ‘Power & Influence’ TikTok Microdramas (opens Deadline in a new tab)
Inside the ad model behind Issa Rae’s microdramas, and why Poppi and Sol de Janeiro are buying in (opens Ad Age in a new tab)
Tencent’s Green Bubble and ByteDance’s Hongguo battle for short drama viewers (opens TechNode in a new tab)
Pocket Aces CEO Vinay Pillai on why owning IP matters, where microdrama revenues will come from and the future of creators (opens Storyboard18 in a new tab)
WeChat Enters the Short Drama Track: Industry Players No Longer Benchmark Exclusively on Hongguo's Quotations (opens 36 Kr in a new tab)
How Many Gen Z Actually Watch Microseries on Socials (opens YPulse in a new tab)
The Hidden Craft Behind Vertical Drama: Roger Teng on Building a Character in Half a Frame (opens OK Magazine in a new tab)
Why Bob’s Discount Furniture Tweaks its Microdrama Strategy After First Season Drives $9 Million (opens Chief Marketer in a new tab)