Vertical drama news
Micro drama and vertical series stories, picked from the trades and beyond. New stories every morning, older days below.
Each story opens on the outlet that reported it.
Wednesday, Oct 21
New York’s first microdrama film festival searches for its audience (opens The Verge in a new tab)
Jane Tranter on ‘crisis of empathy’ & microdrama possibility (opens Broadcast in a new tab)
How Pizza Hut Indonesia reached Gen Z beyond Iftar with a micro drama (opens Marketing-Interactive in a new tab)
China's Linewell Software Draws Shanghai Stock Exchange Warning After AI Short-Drama Hype Fuels Three Limit-Up Days (opens BigGo Finance in a new tab)
Hongguo's "Gold Coin Function" Shuts Down: End of Free Short Drama Traffic Subsidy Era (opens eu.36kr.com in a new tab)
Vertical Entertainment Expands Into Massachusetts and Adds New Attractions for Fall and Holiday Season (opens FinancialContent in a new tab)
India’s Microdrama Boom: 110 Million Viewers, But Who Pays? (opens The Core in a new tab)
AI Short Dramas Cut Production Costs: Are Live-Action Short Dramas Now Far More "Valuable"? (opens 36Kr in a new tab)
Green Bubble vs Red Fruit: The Second Half of the Short Drama Industry, A Battle of Two Distinct Operational Logics (opens 36Kr in a new tab)
Omdia’s “Lady Boss” María Rúa Aguete Reveals the Men Behind the Microdrama Boom (opens FormatBiz in a new tab)