Business Analyst - Story TV

About the role

Own reporting, insights, and experimentation across performance marketing, creative testing, and CLM

What you'll do

• Partner with growth, product, and content teams to inform campaign decisions, budget allocation, and targeting strategy
• Build scalable dashboards and measurement frameworks for marketing and business KPIs
• Drive insights into user behavior and campaign effectiveness by leveraging cohorting, segmentation, and funnel analytics
• Evaluate and experiment with AI tools or models to automate insights, build scoring systems, or improve targeting/personalization
• Be the go-to person for identifying growth levers, inefficiencies, or new opportunities across user acquisition and retention

What they're looking for

• 2 to 4 years of experience in business/marketing analytics or growth-focused analytics roles
• Strong grasp of marketing funnel metrics, CAC, ROAS, LTV, retention, and other growth KPIs
• SQL Mastery: 3+ years of experience writing and optimizing complex SQL queries over large datasets (BigQuery/Redshift/Snowflake)
• Experience in campaign performance analytics across Meta, Google, Affiliates etc.
• Comfort working with creative performance data (e.g., A/B testing, video/image-led analysis)
• Experience with CLM campaign analysis via tools like MoEngage, Firebase.
• Ability to work with large datasets, break down complex problems, and derive actionable insights
• Hands-on experience or strong interest in applying AI/ML for automation, personalization, or insight generation is a plus

Nice to have

• Experience working with marketing attribution tools (Appsflyer, Adjust etc.)
• Hands-on experience with Python/R for advanced analysis or automation
• Exposure to AI tools for marketing analytics (e.g., creative scoring, automated clustering, LLMs for insights)
• Past experience working in analytics for a D2C, gaming, or consumer internet company
• You’ve built marketing mix models or predictive LTV models

About Eloelo Group (StoryTV)