Creative Strategy Lead, Performance Marketing

About the role

As Creative Strategy Lead, you'll own the creative strategy behind our performance marketing: which audiences we reach, what resonates with each, and how every ad makes us smarter. Pro members see the company and apply now. It opens to everyone on November 5.

What you'll do

• Own creative strategy for performance marketing across paid social and beyond, from persona strategy to the creative roadmap and the testing plan behind it
• Build a persona playbook that spells out what to say, show, and test for each audience, and keep it current as results come in
• Run the loop from creative analysis to insight to strategy, partnering with paid media and data science on tagging, testing, and reading what drove performance
• Drive audience research, customer conversations, and competitive intel to deepen our understanding of who we bring in, scale what works, and find new audiences worth reaching
• Lead and develop a team of creative specialists across UGC, AI, and brand creative, and manage our UGC agency partner
• Feed what you learn about our users back into product and go-to-market, and help bring millions of new people into creative entertainment

What they're looking for

• 8+ years in creative strategy, with deep roots in performance marketing
• A track record of paid social creative strategy that drove subscriptions and conversions (not brand or awareness campaigns), with results you can speak to
• Experience at large, complex consumer companies with a wide range of audiences, selling everything from low-price subscriptions to higher-ticket plans
• Experience leading creative strategists and creatives while acting as the bridge between creative and paid media teams
• A sharp, clear communicator who can explain exactly how a strategy is built and why
• Relentlessly proactive: you go looking for the audience insight nobody handed you, and you care deeply about the people you're advertising to
• Bonus: YouTube or Google display creative, ASO, or lifecycle marketing experience
• Applicants must be eligible to work in the US.