Product Manager, Marketing Landing Pages

About the role

You'll sit on the Growth team at the point where our marketing spend turns into revenue: the landing pages, app store listings, funnels, and copy people hit after they click an ad, land from search, or find us in the App Store. Pro members see the company and apply now. It opens to everyone on November 6.

What you'll do

• Understand our ideal customer more deeply than anyone else here, and turn that into pages, listings, copy, and tests that actually speak to them
• Ship a high volume of landing pages across paid, SEO, lifecycle, partnerships, and new launches, assembled from our existing design system and tailored to the channel and audience each serves
• Own app store optimization: the listing copy, screenshots, and store creative that turn store visits into installs, and the handoff into onboarding
• Localize and adapt pages and store listings for our international markets, so conversion holds up across languages and regions
• Write persuasive, on-brand copy and build pages from our existing design components, then test your way to better versions fast
• Run experiments at real volume: A/B and multivariate tests shipped quickly, using AI and whatever scrappy tooling gets you more shots on goal than the team could hit by hand
• Dig into user behavior with heatmaps, session recordings, surveys, and analytics to find where people drop off and why
• Hunt down the highest-leverage opportunities across the funnel by combining performance data, user research, and business context

What they're looking for

• You're a hacker. You move fast and ship a lot, and you've run a high volume of tests without a big team behind you
• 5-8 years in performance marketing, growth marketing, or CRO. You've owned conversion and funnel testing at scale, on the web and in the app stores (including ASO)
• You can write. You've written landing page copy that actually converted, and you know the customer well enough to know what to say to them
• You can read an experiment and know what it's telling you. We use Statsig internally, so you're comfortable pulling results, judging significance, and deciding what to do next
• You know the landing page toolkit. You've built and tested pages in tools like Optimizely, VWO, or Unbounce, and watched behavior in Clarity or Hotjar
• You set your own KPIs and run your own analysis. You can take user data and research and turn it into a test plan that ties back to the business
• You use AI to get more done than one person normally could
• You can tell a real win from a cheap trick, and you won't ship dark patterns. You work well with product and engineering and get changes live without slowing everyone down