Senior Copy Writer

About the role

Key Responsibilities Write high-impact promo scripts for microdramas across Facebook and Instagram formats - Reels, feed videos, stories, and short promos - crafting strong hooks, captions, and opening lines that establish the core drama within seconds.

What you'll do

• Write high-impact promo scripts for microdramas across Facebook and Instagram formats - Reels, feed videos, stories, and short promos - crafting strong hooks, captions, and opening lines that establish the core drama...
• Translate complex storylines and character arcs into short, punchy promo narratives without losing emotional impact.
• Analyse top-performing Meta content and audience response to identify effective storytelling patterns, and evolve promo writing by refining tone, pacing, and structure using both creative judgement and performance...
• Collaborate closely with video editors, graphic designers, and content teams to ensure copy, visuals, and on-screen text work seamlessly together.
• Stay updated on Meta trends, audience behaviour, and content formats, and apply these insights creatively to promo storytelling.

What they're looking for

• 4, 6 years of experience in Meta-first screenwriting or promo writing for OTT platforms, web series, films, or D2C brands.
• Strong storytelling instincts with a clear understanding of short-form hooks, pacing, emotional beats, and payoff for Facebook and Instagram.

About Kuku (Kuku TV)