Senior Copywriter

About the role

We’re looking for a Senior Copywriter to help shape how our brand thinks, speaks, and shows up in the world.

What you'll do

• You’ll work closely with brand, creative, marketing, product, and other cross-functional teams to turn business and audience insights into writing that is clear, memorable, culturally relevant, and unmistakably ours.
• Develop and evolve our brand voice, tone, messaging, and verbal identity.
• Write and shape high-impact brand work across campaigns, launches, social, web, product marketing, and other customer touchpoints.
• Turn complex ideas, products, and propositions into simple, compelling stories.
• Partner with designers, art directors, strategists, marketers, and product teams to develop creative concepts from brief through execution.
• Lead the writing and development of campaign platforms, brand narratives, taglines, headlines, scripts, manifestos, and other creative work.
• Bring strategic thinking to the writing process, understanding the audience, business objective, cultural context, and role of the brand behind every piece of work.
• Edit and elevate work from other writers and cross-functional partners, raising the quality and consistency of our communications.

What they're looking for

• 5 to 8 years of experience in brand writing, copywriting, creative advertising, content, editorial, or a related field.
• A strong portfolio demonstrating exceptional writing across multiple formats and channels.
• Experience developing brand voice, campaigns, messaging frameworks, and creative concepts, not just executing briefs.
• The ability to make complex subjects feel simple, human, and engaging.
• Strong editorial judgment and an instinct for what makes writing distinctive rather than merely polished.
• Excellent command of language, with the ability to adapt tone and style without losing a clear point of view.
• Strong collaboration skills and comfort working with senior stakeholders and multidisciplinary creative teams.
• The ability to take a strategic brief and turn it into original creative thinking.

About Kuku (Kuku TV)