Social Media Copywriter

About the role

As a Copywriter at Eloelo Group, you will work closely with the Content, Creative, Marketing and Product teams to develop stories, scripts, social content, campaigns and brand communication across our products.

What you'll do

• You will be responsible for translating ideas into content that captures attention, builds emotional connection and drives engagement.
• Write engaging scripts for short-form videos, micro-dramas, social media, branded content, advertisements and digital campaigns.
• Develop compelling stories, characters, hooks, dialogues and narratives that resonate with our audience.
• Create content that is culturally relevant, entertaining and relatable to India's young and diverse internet audience.
• Work closely with the Content, Creative, Marketing, Product and Design teams to develop integrated campaigns and content formats.
• Understand the audience and adapt writing style, language and storytelling based on the product, platform and target audience.
• Develop content in English, Hindi and Hinglish, with the ability to make content feel natural and conversational.
• Keep track of internet culture, social media trends, entertainment formats, memes and audience behaviour to bring fresh ideas into our content.

What they're looking for

• 3, 5 years of experience in scriptwriting, copywriting, content writing, creative writing or a similar role.
• Strong storytelling and scriptwriting skills with an ability to create interesting hooks, characters, situations and dialogues.
• Excellent command of English and Hindi; strong Hinglish writing ability is highly preferred.
• Understanding of Indian pop culture, internet culture, entertainment and social media trends.
• Ability to write for different formats and audiences without losing the core narrative.
• Strong understanding of what makes content engaging, relatable and shareable.
• Ability to work in a fast-paced environment and manage multiple content projects simultaneously.
• Strong collaboration skills and comfort working with creative, marketing, product and content teams.

About Eloelo Group (StoryTV)