Vertical drama news
Micro drama and vertical series stories, picked from the trades and beyond. New stories every morning, older days below.
Each story opens on the outlet that reported it.
Tuesday, Nov 10
Lana Condor, Anthony De La Torre Team for Rom-Com Microseries for Fetch (Exclusive) (opens The Hollywood Reporter in a new tab)
Lana Condor and Anthony De La Torre are teaming up on a romantic comedy microseries made for the Fetch platform.
Microdramas Bring Flood Of AI And Romance But Few Ads (opens Forbes in a new tab)
Vertical microdramas, short mobile video stories of 60 to 90 seconds, are growing fast and pulling in billions of views. The piece looks at where the market is heading, noting heavy use of AI and romance content but little advertising so far.
The Short Drama Sector Surges Ferociously: Three Rounds of Industry Reshaping Transforming the Landscape (opens 36Kr in a new tab)
The short drama sector is growing quickly, and the industry has gone through three rounds of reshaping that are changing how the market is structured.
Australian TV favourites unite for micro-drama THE SECOND ACT (opens TV Blackbox in a new tab)
A micro-drama titled The Second Act is being made in Australia, bringing together several well-known faces from Australian television. The headline gives no further detail on the production or where it will be released.
How Chinese AI short-drama apps hook Vietnamese viewers into paying (opens VietNamNet in a new tab)
Chinese short-drama apps that use AI are drawing Vietnamese viewers in with free episodes, then asking for payment at cliffhangers. Repeated ads on Facebook and TikTok bring users back, and the tactics are raising concerns.
A mobile operator with about 14 million subscribers approved plans to connect IQSTEL's short-form drama service. (opens Stock Titan in a new tab)
A mobile operator with about 14 million subscribers has approved plans to connect IQSTEL's short-form drama service to its network, giving the platform a possible route to a larger audience.
ShareChat hires creative directors as AI cuts microdrama costs by 40%: CTO Nitin Jain (opens The Economic Times in a new tab)
ShareChat is bringing on creative directors for its microdrama push. Its CTO, Nitin Jain, says AI tools are lowering the cost of producing these shows by 40%.
China's JD.com Tests "Drama Perks Club": Free Short Dramas Tied to Self-Operated Supply Chain as Richard Liu Eyes Livestream-Style Sales (opens BigGo Finance in a new tab)
Heartbreak High Director Cast Global Ensemble for Contiki Microdrama (opens LBB - Little Black Book in a new tab)
The director of Heartbreak High has assembled an international cast for a microdrama made for the travel brand Contiki, an example of a brand using the short episodic format as marketing.
The Unbearable Mediocrity of Microdramas (opens The Atlantic in a new tab)
A microdrama event paired full screenings with industry panels. The panels made the case that the format matters to Hollywood, to brands, and as a way to launch the next wave of stars.