Vertical drama news
Micro drama and vertical series stories, picked from the trades and beyond. New stories every morning, older days below.
Each story opens on the outlet that reported it.
Thursday, Nov 12
This Startup Is Betting on AI Microdramas to Get More Black Stories in Hollywood (opens Wired in a new tab)
A startup called Mansa is making AI-generated microdramas it says can show Hollywood what Black audiences want to watch. Some critics argue the studio is selling out by relying on AI to do it.
Screenburn Group launches AI tool to write full microdrama seasons (opens Broadcast in a new tab)
Screenburn Group has launched an AI tool that writes complete seasons of microdrama. It adds to the growing set of AI products aimed at speeding up production of short vertical series.
Fetch trades views for rewards with brand-backed holiday microseries (opens Marketing Dive in a new tab)
Fetch, the rewards app, is backing a holiday microseries with brand partners, offering users rewards in exchange for watching. It is an example of a brand using short serialized video as a marketing tool.
Unlicensed foreign AI short-drama apps flood Vietnam's digital market (opens Báo VietNamNet in a new tab)
Foreign AI-powered short-drama apps without licenses are spreading across Vietnam's digital market. The story points to regulatory and market concerns around how this format is reaching local audiences.
The Au Pair Affair & Fangirl Down Adaptations Coming To ReelShort (opens Fangirlish in a new tab)
Two adaptations, The Au Pair Affair and Fangirl Down, are headed to ReelShort, the vertical drama app. The titles come from existing stories being turned into short episodic series.
Tencent Expands Short Drama Business: Short Drama Entry Enters Internal Beta on WeChat Top Stories (opens 36Kr in a new tab)
Tencent is widening its short drama business, with a short drama entry now in internal testing within the Top Stories section of WeChat.
Kuku TV partners with Flipkart to offer SuperCoins rewards on microdramas (opens Adgully in a new tab)
Kuku TV has teamed up with Flipkart in India so viewers of its microdramas can earn SuperCoins rewards. The deal links the vertical drama app with the e-commerce marketplace's loyalty program.
Gwang-an: The Crown Prince's Woman, 53-Episode Short Drama Transformed Into Vertical Cinema (opens The Korea Daily in a new tab)
A short drama titled Gwang-an: The Crown Prince's Woman, running 53 episodes, has been reworked into a vertical cinema format. It is a Korean production adapted for phone-style viewing.
China's AI short-drama boom opens new token revenue opportunity for ByteDance's Seedance, Volcengine (opens digitimes in a new tab)
Growing use of AI to produce short dramas in China is creating a new source of token-based revenue for ByteDance's Seedance video model and its Volcengine cloud unit.
Rave and Lance turn from rivals into lovers in iWant's first BL vertical series "Coach Me Maybe" (opens ABS-CBN Corporate in a new tab)
iWant has launched its first boys' love vertical series, Coach Me Maybe, following two characters, Rave and Lance, who go from rivals to a couple. It marks the platform's entry into the vertical drama format.