Vertical drama news
Micro drama and vertical series stories, picked from the trades and beyond. New stories every morning, older days below.
Each story opens on the outlet that reported it.
Wednesday, Nov 11
Welch’s holiday microdrama embraces Y2K nostalgia as Gen Z become parents (opens Marketing Dive in a new tab)
Welch's made a holiday microdrama called Before the Toast to promote its sparkling juices, leaning on Y2K nostalgia for Gen Z parents. It is part of a wider social-focused campaign that includes an Instacart integration.
Lights, camera... microdrama! Big showmen hooked on new gig in town (opens The Economic Times in a new tab)
Established names in the entertainment business are turning to microdramas, the short vertical shows made for phones, as a new area of work. The story points to growing interest from big players in the format.
HDFC Life launches four episode microdrama to promote term insurance (opens Indian Television Dot Com in a new tab)
HDFC Life has released a four-episode microdrama to promote its term insurance. It is an example of a financial brand using the short vertical series format as a marketing tool.
Naver Webtoon's US Unit Adds Subscription to Short-Drama Platform DramaBox Preferred Shares, Accelerating Global Push (opens BigGo Finance in a new tab)
Naver Webtoon's US unit has added preferred shares in DramaBox, the short-drama platform, through a subscription. The move is described as part of the company's wider push into global markets.
Zhao Liying Sues the Operator of China's Biggest Short-Drama App Over an AI-Cloned Likeness (opens Trending on Weibo in a new tab)
Actress Zhao Liying has filed a lawsuit against the operator of China's largest short-drama app, claiming her likeness was cloned with AI. The case touches on how AI tools are used in making these shows.
MoneySense's new microdrama turns back the clock on bad money habits (opens Marketing-Interactive in a new tab)
MoneySense has launched a 10-episode microdrama called The clock with weird numbers for Singapore audiences. The series is meant to make financial planning feel more relatable to younger viewers.
De Beers India extends ‘Love, from Hubby’ Campaign with a six-episode micro-drama featuring Tisca Chopra and Rahul Bose (opens MediaNews4U in a new tab)
De Beers India is continuing its Love, from Hubby campaign with a six-episode microdrama starring Tisca Chopra and Rahul Bose. The jeweler is using the short series format as a brand marketing vehicle.
China’s Short Drama Machine Is Conquering the World, and It Has Nothing to Do With ‘Human Nature’ (opens Vocal in a new tab)
China's short drama industry is expanding its reach to audiences around the world. The piece looks at the global spread of these productions and what is driving their success.
Filmkro Details Financing Priorities for ReelTayo and AI Short Drama Development (opens openPR.com in a new tab)
Filmkro has outlined how it plans to prioritize financing for ReelTayo and for developing AI-driven short dramas, pointing to funding activity around vertical drama production and AI tools.
AI Short Drama Boom Could End in Losses for 99% of Newcomers, Insiders Say (opens 一财全球Yicai Global in a new tab)